Five buildings, a diverse customer base, direct access from the international road II‑19, and potential to serve over half a million people — this upcoming project is set to become one of the key retail centers in Southwestern Bulgaria.

Retail Park Gotse Delchev: The New Regional Commercial Hub at the Crossroads of Bulgaria and Greece

Nestled in the heart of Southwestern Bulgaria, where the Rhodope, Rila, and Pirin mountains meet, the town of Gotse Delchev is preparing for its most significant economic transformation in decades. This isn’t about political promises or vague infrastructure plans — it’s about something concrete, measurable, and strategically sound: Retail Park Gotse Delchev. The concept doesn’t merely enhance the city’s commercial landscape — it redefines the entire economic axis between Bulgaria and Northern Greece.

Spanning 34,702 square meters of regulated land and offering a gross built-up area of 12,430 m², the retail park will comprise five single-story buildings — A, B, C, D, and E — built with a modern mixed structure, featuring reinforced concrete columns spaced 12 meters in width and 16.70 meters in depth, along with a metal roofing system. Each building has a clear internal height of 5.50 meters, suitable for both retail and logistics purposes. The largest building, E, will cover 4,115 m², followed by B and D (2,480 m² each), C (1,695 m²), and A (1,660 m²). All buildings are designed with flexible interior layouts to meet the needs of both international chains and local brands seeking high visibility and efficient logistics.

Transport access is equally impressive. The international road II‑19, connecting Bansko to the Greek border at the Ilinden checkpoint, will provide direct customer access via a newly constructed roundabout, while deliveries will enter through a separate access point from an existing municipal road. A total of 255 parking spaces are planned for both customers and employees.

The project is in an advanced stage: the conceptual design is complete, and construction permits are expected by the end of 2025. A usage permit is targeted for November 30, 2026, with the official opening scheduled for December 6, 2026. This level of detailed planning and feasibility is rarely seen in projects of this scale outside major urban centers.

The commercial potential of Retail Park Gotse Delchev extends far beyond the local market — it is cross-border in nature. Within a 100-kilometer radius of the site, 289,922 people reside in Bulgaria — in municipalities like Gotse Delchev, Blagoevgrad, Petrich, Sandanski, Razlog, Bansko, Dospat, Yakoruda, and others. Even more impressive is the reach into Northern Greece, where an additional 263,320 people live in cities such as Drama (45,000), Xanthi (46,000), Serres (58,000), and Kavala (70,000). This brings the potential consumer base to over 553,000 — positioning the project on an entirely different level compared to standard city malls.

In terms of mobility — according to data from Bulgaria’s Road Infrastructure Agency, over 7,500 vehicles pass through the new roundabout location daily in one direction alone. During the summer, traffic doubles due to intense travel between Bulgaria and the Aegean coast of Greece. In winter, thousands of Greek tourists use the same route to reach ski resorts like Bansko and Pamporovo. This seasonal fluctuation, combined with steady year-round traffic, ensures a dynamic customer flow that can transform the park into not just a shopping center, but a true destination.

The project also aligns with the rapid growth of the “retail park” model in Bulgaria. Market analyses show that there are currently 26 operational retail parks in the country, with another 12 under construction. This type of commercial format is proving to be a sustainable alternative to traditional malls — offering lower maintenance costs, better accessibility, convenient parking, and more flexible leasing terms. Gotse Delchev, though far from the capital, sits perfectly between necessity and opportunity — and this project proves it.

Retail Park Gotse Delchev is not just a piece of architecture. It is an economic engine set to generate jobs, enhance regional competitiveness, and provide a platform for both Bulgarian and foreign investors. It will breathe new life into intercity and cross-border trade, serve a dynamic mix of tourists, professionals, and everyday shoppers, and become a new gravity point — for business and for daily life alike.

This is not just another blueprint and a dream. It is a real opportunity, already rooted in the field. Construction has yet to begin, but the feeling that something big is coming is already tangible. And if Bulgaria needs new growth centers beyond Sofia, Plovdiv, and Varna — then Gotse Delchev is already making its case.
And it’s not just words — it’s square meters, vehicle flow, and tangible investment.
Retail Park Gotse Delchev is coming — and it’s coming strong.

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